Chief Growth Officer · subscriptions · partnerships · events · international audience development.
I am applying to The New World because this role sits at the exact intersection of what I have built for years: bold ideas, audience growth, international communities, live experiences, strategic partnerships, digital visibility, and the stubborn belief that meaningful stories can become sustainable movements.
The New World has the rare foundations of a modern independent media company: a sharp point of view, loyal paying readers, a recognisable voice, a founder-led story, a rebrand with international ambition, and a moment in global politics and culture that demands precisely this kind of journalism.
The opportunity is to grow revenue lines while keeping the publication’s credibility intact: subscriptions, events, partnerships, syndication, sponsorship, merchandise and licensing should all feel unmistakably The New World.
The rebrand opens a wider emotional territory: liberal democracy, anti-populism, culture, technology, climate, geopolitics, humour and argument. That territory can travel.
The brand has edge. A Chief Growth Officer should not flatten that edge into generic marketing. Growth should amplify the wit, urgency, intelligence and provocation readers already love.
I am excited to apply for the Chief Growth Officer role at The New World because I see a publication at a rare inflection point: already proven, already loved, already commercially resilient — and now ambitious enough to become something larger, more international, and more commercially inventive without losing the editorial personality that made people care in the first place.
What attracts me most is the combination of mission and mechanics. The New World is not a neutral media product looking for abstract “users”. It is a voice, a stance, a community and a provocation. It speaks to people who want sharp analysis, culture, humour, argument, internationalism and a way through the noise. That is a powerful commercial asset, but only if it is treated with care. Growth cannot be bolted on from the outside; it has to grow from the editorial DNA.
My own career has been built around turning ideas into visible, credible and participatory experiences. Through Ministry of Creativity, Creative Switzerland and Moonshot Celebration, I have created initiatives, platforms, campaigns, events, digital ecosystems, stories and partnerships from the ground up. I have worked internationally, led through ambiguity, built communities around ideas, created public-facing narratives, coordinated stakeholders and translated complex themes into formats people can understand, join and share.
The Chief Growth Officer role feels especially compelling because it asks for both commercial ambition and start-up practicality. I am energised by the mandate to build subscriber growth, new distribution channels, advertising and sponsorship revenues, events, audience development, platform partnerships, branded content, licensing, syndication, merchandise and affiliate opportunities. I am equally energised by the need to represent the business to investors, think internationally, and work closely with editorial so that commercial growth strengthens rather than dilutes the brand.
I would bring a founder’s ownership mindset, a strong instinct for audience psychology, international experience, AI-enabled marketing thinking, event leadership, narrative strategy and the ability to move quickly from concept to execution. I am comfortable with ambitious targets, imperfect information and the need to build while learning. I also understand that a media brand like The New World must grow by deepening trust, not by chasing empty reach.
My motivation is simple: I would like to help The New World become the international, revenue-diverse, culturally influential title it is clearly ready to become — while preserving the wit, bite, purpose and editorial courage that make it distinct.
Warm regards,
Iwona Fluda
My approach would be to build a growth architecture around the behaviours already visible in the brand: readers who subscribe because they identify with the mission, writers who create cultural authority, and topics that travel across borders.
Build clearer reader journeys from free discovery to trial, paid conversion, gift subscription, retention, referral and upgrade. Use editorial hooks, newsletters, podcasts, event access and member-only benefits as connected parts of one growth loop.
Create targeted acquisition paths for the USA, Canada and Australasia around issues that travel: populism, democracy, culture wars, Europe, technology, climate, Ukraine, China, media literacy and the future of liberal institutions.
Develop a live programme that feels like the magazine in the room: sharp debate, difficult conversations, cultural intelligence, humour, subscriber intimacy, and partner-supported formats that can travel city to city.
Build premium sponsorship packages around events, podcasts, newsletters and special dossiers, with strict separation from editorial decision-making and a clear “right-fit only” partner philosophy.
Package the strongest recurring formats, voices and explainers for syndication, international licensing, educational partnerships, book/podcast extensions and institutional subscriptions.
Translate the company’s momentum into a clear commercial story: revenue mix, audience cohorts, market expansion thesis, retention, CAC/LTV, partnerships, events pipeline and future product roadmap.
I have repeatedly built initiatives from blank page to public launch, including strategy, positioning, partnerships, website, copy, content flow, community and follow-through.
My work has focused on bringing people around ideas: cultural innovation, creativity, AI, future of humanity, moonshot thinking, ethics, tourism, entrepreneurship and global collaboration.
I have conceptualised and delivered international initiatives across Davos, Basel, Fiji, Geneva, Zurich, Hong Kong and online, combining narrative, speakers, partners and audience experience.
I understand how to turn a mission into a proposition: for subscribers, partners, sponsors, investors, communities and institutional stakeholders.
I can use AI practically for segmentation, content repurposing, research, prompt libraries, campaign testing, multilingual adaptation, workflow design and growth operations.
My professional and educational path spans Switzerland, Germany, Hong Kong, the UK and global initiatives — useful for a title now explicitly widening beyond its original geographic identity.
The first phase should respect what already works. I would begin by understanding the audience, team, revenue base, editorial cadence and investor expectations before pushing for rapid commercial experiments.
Listen, map and identify the biggest levers.
Run focused tests rather than grand declarations.
Turn tests into a board-ready commercial roadmap.
A concise selection of experience that maps to the growth, audience, events, partnership and international dimensions of the role.
International initiatives, strategy, digital ecosystems, content, partnerships and public-facing programmes.
Platform building, creative economy, audience development, cultural innovation and experiential formats.
Conference communications, editorial calendar, stakeholder engagement and digital planning.
Social media strategy, interviews, articles and high-profile events in Switzerland.
AI, business strategy, innovation and the future of decision-making.
Thank you for considering my application. I would welcome the opportunity to speak about subscriptions, events, partnerships, international expansion, investor storytelling and how to build commercial momentum without diluting the publication’s voice.
Moonshot Celebration
Oxford, United Kingdom
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Made with love
in Europe for the Moon